Key issues ' improvements that can be made in the company Ultimately, Ryka needs to continue competing with industry big players. Reducing cost of goods sold leading to improvement in sales margin. Better distribution, the company has realized that it needs a bigger pool of retailers. Finding new niche markets to promote the shoes and cater to broader segments. Current Situation. Being a smaller player in the athletic footwear industry, Rykahas to rely on targeting smaller niche markets like women who do aerobics and walking, in order to generate profits, and so far they has been rather successful in generating a good reputation among the women in these market segments. However, an analysis of Ryka’s financial statements has shown that Ryka has not posted any net profits since 1988, even though net sales have been increasing, this is particularly alarming because Ryka will not be sustainable in the long run. One of the reasons for negative......

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Title: Fgthfgd
Approximate Word Count: 958
Approximate Pages: 4 (250 words per double-spaced page)

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