Energizer batteries have been equated with long-lasting energy in

your Walkman or other battery-operated appliance. "That damned

Energizer bunny" is the cause; he's so aggravating. It seems like

that pink bunny rabbit is running across the television screen

every other second, it's so annoying. The advertising campaign has

been so effective that not only did the company (finally) surpass

Duracell in sales, but the advertising company was awarded an Obie

(the advertising equivalent of the "Oscar") as best commercial of

the year. This essay shall attempt to analyze the series of

"Energizer bunny" advertisements.

There is a current trend in modern television advertising for a

series of commercials for the same product. An excellent example

is the ad sequence for "Taster's Choice" coffee brand, where a man

and a woman share (cups of) coffee amid alluring......

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Title: An Analysis Of The Energizer Bunny Commercial Sequence
Approximate Word Count: 1295
Approximate Pages: 6 (250 words per double-spaced page)

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