1. Introduction

ABC Company operates telecommunications business. Management prepares to launch a new service to the market. The researchers use data mining techniques to obtain information of market profile.

This paper describes how Market Basket Analysis (MBA), Memory Based Reasoning (MBR) and Neural Networks (NN) analyze the data. The data analysis methods generate valuable information for ABC Company constructing the marketing campaign.

Management evaluates the business problems, and converts into the data mining problems. Then they select the right data set and inputs into the data mining models. They collect information from data mining and use it to take actions. These actions bring values to the company. Management measures the results as a feedback to the other research projects.

2. Business Problems

Telecommunications is a heavy competitive market. All telecommunications companies offer similar products and services. ABC Company plans to launch a new service......

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Title: Electronic Payment Method
Approximate Word Count: 773
Approximate Pages: 4 (250 words per double-spaced page)

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