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The ski industry has been around since the beginning of the
century. Since that time the retailing industry of the ski world has
been on a steady increase. At the beginning of this decade the
increase began to skyrocket. However, skiing was not the reason
for the growth. The reason for the dramatic increase in industry
sales in the retail world of skiing was due to snowboarding. By
now almost everyone in the country has either seen a snowboard,
ridden one, or knows someone who has. The purpose of this paper
is to discuss what snowboarding is, and to shed some light on the
financial aspects of this new sport.
Snowboarding hit the scene in 1972. Jake Burton, at the age of 15,
decided that he had enough of skiing and wanted to do something
a little different. With a little ingenuity and some of his dad's tools
he began working on the first snowboard. His project lasted about
three weeks and when he was done he decided to take his
invention to the slopes and she how it......
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Title: The Impact Of Snowboarding On Retail Marketing
Approximate Word Count: 1677
Approximate Pages: 7 (250 words per double-spaced page)
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