Targeting is directing promotions of a product towards a group of individuals who are likely to buy it. Different products are targeted at different audiences. After a company determines their target audience that audience is researched in order to learn about lifestyle, attitudes, values, etc. Then companies can more effectively reach their audiences by knowing what t.v. shows they watch and what magazines they read. It is through the media that companies make impressions and influence consumers to buy their products.

Two main products that depend on their advertising would be tobacco and alcohol products. Advertising from that of brewers, who frequently reach, target, and entertain youthful audiences on radio and television are a main support to the structure of these companies. As of now beer commercials on t.v. are much more popular than liquor commercials, but the liquor companies are making efforts to gain commercial time. Seagram's commercials have appeared during weekend......

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Title: Target Audiences
Approximate Word Count: 697
Approximate Pages: 3 (250 words per double-spaced page)

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