Paper Topic: Presentation of the successful merge of RENAULT corporation and NISSAN motors!

Term Paper due on April 26th, 2001

In 1999, RENAULT, a French midsize automaker company decided to create an alliance with Japan's NISSAN Motors. This operation has transformed the company into a global player, inside the very competitive market of worldwide vehicular distribution. By taking over 36.8% of Nissan's capital, Renault decided to send Carlos Ghosn, as new manager from Nissan, in order for him to install a "Nissan Revival Plan" (NRP). Actually, this plan has been made in order for both corporations to restore profitability, and acquire and increase market shares in Japan. My paper presents and describes the different aspects of this successful merging operation between two cultural opposites way of managing and running business. In other words, it shows the differences and changes that have been brought by Renault Corporation. First, it presents the major leadership role......

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Title: Presentation Of The Merge Between Renault Coorporation And Nissan Moto
Approximate Word Count: 978
Approximate Pages: 4 (250 words per double-spaced page)

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