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1. FUNCTIONAL TACTICS
Functional tactics are the key, routine activities that must be undertaken in each functional area that is human resource management, marketing, finance, production/operations and research and development to provide the business s products and services. Hence functional tactics translate thought (grand strategy) into action designed to accomplish specific short- term objectives. Every value chain activity in a company executes functional tactics that support the business's strategy and help accomplish strategic objectives.
1.1 Differences Between Business Strategies and Functional Tactics
Ø Functional tactics are different from business or corporate strategies in three fundamental ways:
i. Time horizon.
ii. Specificity.
iii. Participants who develop them.
Time Horizon
Ø Functional tactics identify activities to be undertaken "now" or in the immediate future. Business strategies focus on the firm's posture three to five years out.
Ø The......
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Title: Business Process Re-Engineering
Approximate Word Count: 6418
Approximate Pages: 26 (250 words per double-spaced page)
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