Sex in Advertising


Brett Denita Baskin
Mr. Blair
World lit 122 - A
December 2, 1996


The use of sex in advertising has become a major selling method in the
society we live in today. It began sixty years ago when a beautiful young woman
introduced the first windproof lighter and a new wave of advertising emerged -
The Pinup Girl. She advertised everything from lighters to laundry soap. She
even recruited for the U.S. armed forces (Parade Magazine; pg 6). Sexuality in
advertising is now a major area of ethical concern, though surprisingly little
is known about its effects or the norms for it's use (Baltimore Sun; pg. 1G).
Advertisers use of sex appeals has grown and become widely present throughout
the U.S. and really most of the world, but it has never really been clear the
line between offensive and effective advertising. Over the last couple of years,
commercial content, like programming, has gone through a significannot
maturing
process. Sex has become a driving force.......

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Title: Sex In Advertising
Approximate Word Count: 1494
Approximate Pages: 6 (250 words per double-spaced page)

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