The executive summary is arguably the most important section of the business plan. It must be concise, specific, and well-written. It
summarizes the highlights of the completed business plan and provides a brief snapshot of the plan, with sales, spending, and profit
summary figures. The summary emphasizes those factors that will make the business a success. It must contain sound numbers
for market size, trends, company goals, spending, return on investment, capital expenditures, and funding required.

For new businesses or businesses seeking funding, credibility and excitement are key elements of the executive summary. Venture
capitalists receive hundreds of plans each month, and just a few are actually being read from cover to cover. A quick 20-second scan
of the executive summary is the basis for screening which plans to read and which companies to interview for investment. When the
plan is the vehicle used to attract financing or investment, the executive summary......

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Title: Executive Summary
Approximate Word Count: 1623
Approximate Pages: 7 (250 words per double-spaced page)

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