How Advertising Affects What You Buy


Catherine Crawford
English 1A MW 4-515
Dr. Bergmann
November 13, 1994
(Research Paper)

OUTLINE

Thesis: Advertising has different effects on consumers, it changes their
prospective on what is, and what is not, worth buying, what they buy and when
they buy it.

1. How advertisers target a certain background or area
for their product, and how they get your attention.

2. What advertisers use to get you to buy their product,
such as symbols or slogans.

3. Description of five key points of their strategies;
what makes advertisers good or bad.

4. What people used before nylons; what advertising did
for the new Nylon product.

5. What advertising did for a new type of car; how people
reacted to the early advertising. Why the original
idea was changed and how that effected the desire for
one of these cars.

6. What advertising did to......

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Title: How Advertising Affects What You Buy
Approximate Word Count: 2348
Approximate Pages: 10 (250 words per double-spaced page)

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