Analysis of Advertisements for Two Different Things


In order for advertisements to successfully
portray a product, they must
be directed to the appropriate intended audience. Magazines, in general, are
usually geared towards a specific audience with distinct interests. Therefore,
the `ads' need to be carefully designed to attract the attentions of the
magazine reader. This very concept is well displayed in the two selected, yet
very different, magazine ads from the software magnate Microsoft Corporation.
The first ad is taken from Computer Games Strategy Plus - a gaming
magazine, as one might infer from the title. The product `Monster Truck
Madness' is a computer video game designed, quite obviously, for entertainment
purposes. The second ad is from PC World, which is of a much more technical
nature than its previous counterpart. The product in this ad is `Microsoft
Project for Windows 95', a software used for businesses and project development
teams.
The `Monster Truck......

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Title: Analysis Of Advertisements For Two Different Things
Approximate Word Count: 1167
Approximate Pages: 5 (250 words per double-spaced page)

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