Competitive pressures caused by globalization, deregulation, and discontinuous

technological changes seem to have forced many organizations into considering radical

change as a way of surviving and growing. A big part of this radical change has to do

with accepting and handling cultural differences among other nations. Organizations

pursue change to enhance their competitive positions and to grow.

Cultural Change

Culture changes over time, despite the fact that one of the more important

attributes of culture is that it is conservative and resistant to change. When marketing a

new innovation to a foreign country, the marketer must possess a thorough knowledge of

that country's culture in order to be successful there, as new innovations can be fail or

even cause offence if not marketed or designed in a manner appropriate to that particular

culture.

There are six rules of thumb when doing business across cultures:

1. Be prepared.......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Cultural Change In International Markets
Approximate Word Count: 1266
Approximate Pages: 6 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Cultural Change In International Markets, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!