Social Systems Analysis of Organizational
Planning and Management
HUS 643.22

Systems Analysis –Comp Unit IV-B
Purpose: To discuss the components of the marketing mix, outline the product offerings of the agency and define strategic planning from an open systems perspective.



Monifa K. Jackson
December 26, 2003
Dr. Harold Carter

Thesis Development
Marketing mix is a management function linking the organization to its external environment. The linking or transaction occurs not only between customers and the organization, but also amongst the organization's task environment. Kotler & Andreasen (2002) contend that in contrast to those who conceive of marketing largely in terms of communications strategies designed to change customers to fit the organization's offering, sophisticated marketer's view the marketing function as more diverse and the marketing objective as, above all, responding to customer needs and wants.
A diverse marketing program pays attention......

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Title: Marketing Mix
Approximate Word Count: 2868
Approximate Pages: 12 (250 words per double-spaced page)

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