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Study claims customers prefer cable to telecom for triple-play
An annual survey conducted by Knowledge Networks/SRI claims that 29% of consumers believe that cable systems would provide the best service and value for the triple-play bundle of video, voice and broadband. Satellite was the second choice at 22%, followed by local phone companies (21%), ISPs (19%) and electric utility companies (8%).
In addition, the report indicated that while the average household would be willing to spend an additional $7 per month on services– to an average of $52 – broadband households would only increase spending an average of ten cents per month.
Implications:
The low percentage of respondents choosing telecom services from electric utility companies is not surprising since they are new entrants in the market and many consumers do not receive or are unaware that their utility provides such services. The findings also reveal that broadband subscribers may not be able to justify the......
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Title: Study Claims Customers Prefer Cable To Telecom For Triple-Play
Approximate Word Count: 317
Approximate Pages: 2 (250 words per double-spaced page)
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Study Claims Customers Prefer Cable To Telecom For Triple-Play
Study claims customers prefer cable to telecom for triple-play. Study claims
customers prefer cable to telecom for triple-play An ... ...
