Ford Motor Company

Ford Motor Company is one of the world's largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange. During 2002, the company made 6.7 million vehicles and employed 328,000 people worldwide. Business partners include 25,000 dealers and more than 10,000 suppliers.

Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality and holds a distinct place in the ford motor company family.

Vehicle Brands








Ford
Lincoln
Mercury
Mazda








Volvo
Jaguar
Land Rover
Aston Martin



AUTOMOTIVE SERVICE......

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Title: Assessing Marketing Strategy Of Ford
Approximate Word Count: 6443
Approximate Pages: 26 (250 words per double-spaced page)

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