TABLE OF CONTENTS

1. Introduction……………………………………………………… 1

2. World wine producers……………………………………….…..… 1

3. World wine exports………………………………………….…..….2

4. France productions, exports and international image…….….…..3

5. Success of New World over the Old World : key factors……...…..4

6. Evaluation of different strategies………………………….…....5-8

6.1 Premium & Standard wine market
6.2 Creation of an accessible French brand
6.3 The Global wine company (acquisitions and mergers)
6.4 Appellation d'origine controlee and competitive disadvantage
6.5 Protectionism versus being marketing oriented

7. World wine market: long term predictions………………………..8

8. Conclusion…………………………………………………………9

1. Introduction

International competition on the wine market is characterized by a considerable disparity of strategies used by the different......

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Title: World Wine Market
Approximate Word Count: 2889
Approximate Pages: 12 (250 words per double-spaced page)

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