Term Papers on Marketing from Term Papers Lab.
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Rockford Register Star Sunday, March 27, 2005
Business Section, Page 4C
Hyundai, Kia shift gears to pass competition
In this article, the Rockford Register Star discusses the most recent marketing changes in the Korean owned auto companies of Kia and Hyundai. The Korean cars are the second fastest growing car brand in America, trailing behind BMW. Kia and Hyundai had only two car models in 1999; and as of 2005 there are nine. They have announced their "24/7" plan that they say they will introduce seven new cars in the next twenty-four months. They plan to introduce and promote a new line of cars in the United States that appeal to the budget of everyone. They have lower end cheaper sedan cars and higher end luxury style sedans that may be a little more expensive that compare with that of the Honda Accord or Toyota Camry. The new line also included a sporty vehicle that will appeal to that of a gear-head teen who desires more power which ensuring a focus on safety with six......
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Title: Marketing
Approximate Word Count: 521
Approximate Pages: 3 (250 words per double-spaced page)
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