This study used a 2 x 2 x 2 design to examine the effects of warning labels, bleeping, and gender on viewers' perceptions and enjoyment of a docu-drama. We also examined the individual difference variable of verbal aggressiveness to test for possible interactions. Overall, the warning labels increased enjoyment of the program containing profanity among college students. Bleeping had no effect on either program liking or perceptions of realism; however, bleeping decreased perceptions of the program's offensiveness, and increased viewers' perceptions of profanity frequently estimates. Lastly, verbally aggressive participants perceived the program as more realistic, and the language as less offensive

**********

The Telecommunications Act of 1996 mandated that broadcasters in the United States adopt program age and content ratings in order to help viewers make program viewing decisions. Since then, not only have program ratings and warning labels become a more familiar sight on......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: The Role Of Bleeps And Warnings In Viewers' Perceptions Of On-Air Cursing
Approximate Word Count: 6113
Approximate Pages: 25 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on The Role Of Bleeps And Warnings In Viewers' Perceptions Of On-Air Cursing, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!