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Inhalt
1. Einführung 3
2. Filmprotokoll 4
3. Analyse der Dreidimensionalen Darstellung der Spotdimensionen 6
3.1. Mimesis: 6
3.2. Diskurs: 6
3.3 Sympraxis: 6
3.4. Spottyp 6
5. Vom Spot angesprochene Bedürfnisse und Potenzielle Rezipienten 6
6. Wirkung auf den Rezipienten und Intention von Apple 7
7. Kohärenz von Sprecher, Bild und Musik; Text- und Logoanalyse 7
8. Appendix 9
9. Bibliographie 9
1. Einführung
In der ersten Szene des Werbespots erscheint in Zeitlupe und Nahaufnahme das charismatische und populäre Bild Albert Einsteins beim Rauchen einer Pfeife. Eine von Streichern und Klavier gespielte Hintergrundmusik setzt ein und ein männlicher Sprecher im Off beginnt mit ruhiger Stimme zu reden Here's to the crazy ones
".
Nun folgen nacheinander in schneller Abfolge und dramaturgisch auf den Inhalt des Textes abgestimmt 16 weitere herausragende Persönlichkeiten des 20. Jahrhunderts in Nahaufnahme und leicht verlangsamt in ihren Bewegungen. Die Bilder......
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Title: Analysis Of The Apple \
Approximate Word Count: 1655
Approximate Pages: 7 (250 words per double-spaced page)
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