The current advertising for Target's CE department is not helping sales. In fact in some cases, it may be hurting sales. This section will address Target's current advertising strategy and the problems associated with it. Then alternative methods of promoting Target as a credible CE department with large variety of products will be proposed.
Target's commercials are currently showing clips of music videos for approximately 20 seconds, followed by less than a 10 second advertisement announcing that Target carries that particular artist's CD. This advertisement may be hurting your CE sales. The viewer is made aware of this popular artist's recent album release, and the consumer's first thought is not who is carrying it, but which retailer is closest him/her because that popular artist will be sold everywhere. This is ineffective advertisement.
Another Target commercial flashes a multitude of Target trademark symbols, a few CE products, current selection of seasonal......

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Title: Student
Approximate Word Count: 587
Approximate Pages: 3 (250 words per double-spaced page)

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