Marketing Principles

PRODUCT INNOVATION AND PROMOTION PROJECT

Our assignment is to create and promote an innovative product. In developing a new product, we started with an idea generation. This is a systematic search for new-product ideas. Companies go through many ideas before they come to find some good ones. We had to do the same thing. We thought of many ideas on our own. It was more of an internal idea source as opposed to going outside of our partnership for ideas. Our first idea was a restaurant with half of it an actual restaurant and the other half an automobile tuner shop. The next idea was a new energy drink that would be less costly and better tasting. Our next idea came up when we were sitting there gathering ideas for the project. We were looking in chapter ten of the marketing principles book and reading about the Heinz EZ Squirt ketchup bottles. It popped up that one of the greatest American snacks of all time has not been put into a squeeze bottle......

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Title: Product Innovation
Approximate Word Count: 3150
Approximate Pages: 13 (250 words per double-spaced page)

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