What attract me in the Dell Company is to see how a vision can match the future.

□ The Company was founded in 1984 by Michael Dell, now the computer industry's longest-tenured chief executive officer, on a simple concept: that by selling personal computer systems directly to customers, Dell could best understand their needs, and provide the most effective computing solutions to meet those needs.
Dell Computer's mission statement is:

"Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of:
• Highest quality
• Leading technology
• Competitive pricing
• Individual and company accountability
• Best-in-class service and support
• Flexible customization capability
• Superior corporate citizenship
• Financial stability"
Dell's target market consists of large corporate accounts, medium and small businesses, and the......

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Title: Dell Case Study
Approximate Word Count: 1096
Approximate Pages: 5 (250 words per double-spaced page)

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