Strengths
• Government control of coffee market has consumer confidence high
• Denmark has no restrictions on capital transfers. Denmark adheres to EU rules on the liberation of capital movements. Also Denmark has no foreign exchange restrictions.
• Political violence is unknown in Denmark
• Corruption is generally unknown in Denmark.
• After oil, coffee is the most traded and valued commodity in the world.
• The Scandinavian countries (Finland, Denmark, Norway, Sweden) consume between 8 and 11 kilos per capita, per annum. This is the highest level of coffee consumption in the world.
• This expansion could strengthen a coffee shop’s global presence and also minimize risk.
• Danish currency, the Danish Krone (DKK), is pegged to the Euro.

Weaknesses
• Denmark citizens may not acquire a taste for an American coffee, which in turn could lead to diminishing returns.
• There are a very few coffee shops......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Denmark's Coffee Industry
Approximate Word Count: 610
Approximate Pages: 3 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Denmark's Coffee Industry, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!