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It is believed that there is a tension between social classes in America. Typically, people of lower classes choose to imitate those of higher social status. As a result, advertisers have a tendency to take advantage of this tension in order to profit from people of the lower and middle classes. In "The American Upper Class," G. William Domhoff says that "exhibiting high social status
is a way of exercising power" (Domhoff p.34)," which is something important to all social classes. According to Judi Puritz Cook, author of "Consumer Culture
Sales Discourse," advertisements in print as well as in visual media seem to create "the promise of status mobility through consumption (Cook p.373)." In the article, Puritz explains how television programs on channels such as the Home Shopping Network are examples of how the media exploits the anxiety caused by social standing.
It is believed that American people in the lower and middle classes have needs for status mobility. For......
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Title: America Underclass
Approximate Word Count: 1235
Approximate Pages: 5 (250 words per double-spaced page)
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