In order for us to obtain our goal of increasing the profit by 3% in a 12 month period we needed to come up with who, what, how, and why we are going to get this goal accomplished. There are four different major categories of people that we are going to try and target. The first are the local sports families. The second are the typical sports fanatic. The third are the College Students. And the fourth are the traffic goers on route 24.
Our slogan at the time is "ALL THE ESSENTIALS". But in order for us to reach different types of target market we need to add maybe another phrase after our slogan. For instance tagging on the phrase "Food, Fun, Beverages and your favorite sports" for the sports families and college students. But for the older group of sports fanatics and people who are looking for a cold one with the boys or with the gals, tagging on the phrase "Wings, Beer, and your favorite sports". We will use these different phrases with the places that we are going to......

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Title: Buffalo Wild Wings
Approximate Word Count: 603
Approximate Pages: 3 (250 words per double-spaced page)

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