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Analysis of Women in Advertising
(All advertisements referenced in this document can be found in The Practice of Writing, Fifth Edition published by Bedford/St Martin's)

Since the advent of advertising in printed media women have been featured and targeted by various companies as a key demographic. The goal has always been the same, though the methods of reaching women have changed drastically in the last century. The image of women in advertising has evolved from primarily a homemaker into the role of the liberated woman making her own way in the world.

In a 1913 ad for Shredded Wheat we see women being marketed toward in a unique way. We see a somewhat prudish woman in a petticoat with the same hairdo we would expect our grandmothers to have holding up a biscuit of Shredded Wheat. The ad tells us that women have the right to vote for the first time in the nation's history, and that theme is used to sell the Shredded Wheat. We are told that a vote for Shredded Wheat is a...

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Title: Analysis Of Women In Advertising
Approximate word count: 1594
Approximate pages: 7 (250 words per double-spaced page)

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