1. PRIVACY WANTED 3
2. THE REGULATION – EU DIRECTIVE AND THE CAN SPAM ACT 3
2.1. Safe Harbor 4
2.1.1 Opt-in or Opt-out? 4


1. Privacy wanted
Most of us have already asked ourselves who all owns the information about our name, our address and telephone number or the amount we keep in our checking account. Instinctively we feel that our names and other personal information belong to us and dislike the thought that someone else could profit from marketing them. However, it is the obvious reality that it happens very often. It is enough to look at our mailboxes to see big amounts of unsolicited mails with various kinds of offers for a number of products and services. Clearly, customer information is seen as a business asset that is acquired and utilized aggressively.
To understand the dimensions of the privacy debate, it is valuable to remember that e-commerce allows marketers to advertise goods and services ever more accurately, in an increasingly personalized manner. Rather......

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Title: Legal Constraints Regarding The Usage Of Customer Data. What Is An "Opt-In"?
Approximate Word Count: 1156
Approximate Pages: 5 (250 words per double-spaced page)

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1. Legal Constraints Regarding The Usage Of Customer Data. What Is An ...
   

   Legal constraints regarding the usage of customer data. What is an "opt-in"? 1.
   PRIVACY WANTED 3 2. THE REGULATION – EU DIRECTIVE AND THE CAN SPAM ACT 3 2.1. ... ...

2. Pii Fedeal Gov
   

   ... wide employee and customer accountability; corporate ... also have specific policies
   regarding the collection ... And there are specific legal constraints, eg: • Data ... ...