Children Interacting with Television Advertising Introduction The following research has sought to understand the influence of television on children over the past twenty years using a variety of social models, from public policy and industry self-regulation, to how children receive and process media messages and the parental responsibility in monitoring what is acceptable for children to view. As a baseline, our research used a model of children interacting with television. We expounded on this model in an effort to seek current data and information that affects children today. Our group divided this model into the following categories: · Decision to View Television ·Public Policy Makers ·Consumer Protectionists ·Industry Self-Regulation ·Television Advertising Message ·Receiving and Processing Message ·Cognitions ·Behaviors ·Parents After analyzing this model, we conducted our own research to study current trends and determine whether childrens' behavior has changed......

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Title: Children Interacting With Television Advertising Introduction
Approximate Word Count: 7221
Approximate Pages: 29 (250 words per double-spaced page)

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