Religion and other value systems are certainly crucial in defining and sanctioning sex and decency. Moslem countries tend to frown upon all kinds of salacious displays and even indirect sexual references. Similar Christian standards operate in such countries as Ireland, South Africa, Mexico, and the Philippines. Other cultures may be considered rather tolerant in sexual matters (for example, French commercials on public television readily show live semi-nude models) but may prohibit any show of pubic hair (Japan), the promotion of contraceptives (France), or the lewd use of women (Scandinavia and the Netherlands) in advertisements. Values change, however. Thus, the spread of AIDS has reopened the issue of advertising condoms and other contraceptives in a totally different context, which transcends the older concerns about birth control and venereal-disease prevention.

The law usually parallels religious and moral standards.

There are often statutes dealing with public......

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Title: Badvertising
Approximate Word Count: 4982
Approximate Pages: 20 (250 words per double-spaced page)

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