Nike History

Phil Knight, a graduate from Stanford University along side a former head coach Bill Bowerman, together formed Nike. 1964 they came together to form Blue Ribbon Sports. In 1971 they earned there "SWOOSH" and the first NIKE brand was introduced. Shortly after in 1978 Blue Ribbon became Nike for good and since then they have been dominating the shoe apparel industry. Shortly after Blue Ribbon became Nike, Nikes concentration in casual shoes in the 1980's caused them to missed the trend to aerobic shoes and fell behind allowing Reebok to control the market. Due to poor management Nike was in the hole for a few more years which allowed Reebok to stay on top. Phil Knight reestablished and repositioned Nike management. In 1988 Nike purchased Cole Haan for $64 million which allowed them to increase casual footwear sales by 16%, they also purchased the accessories company in 1990. Nike even expanded by opening their own retail store "Nike Town" in 1990. Nike distributes to......

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Title: Nike
Approximate Word Count: 1100
Approximate Pages: 5 (250 words per double-spaced page)

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