Memory

• Memory – persistence of learning over time
• Flashbulb memory – clear memory of emotionally significant event
• Long-term memory – permanent and limitless memory storage
• Short-term memory – activated memory that briefly retains a few items

• Encoding – processing of info into memory
1. How we encode
• Automatic processing – unconscious encoding of subsidiary and well-learned info
• Effortful processing – encoding requiring focus and effort
• Rehearsal – repetition of info to keep in consciousness or encode for storage
• Spacing effect – spaced study over time yields better long-term retention than cramming
• Serial position effect – tendency to recall items at the beginning and end of a list.

2. What we encode
* Encoding meaning
• Semantic encoding – encoding of meaning
• Acoustic encoding – encoding of sound
• Visual encoding – encoding of images
• Understanding something assists in its retention......

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Title: Memory Outline
Approximate Word Count: 296
Approximate Pages: 2 (250 words per double-spaced page)

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