Executive Summary:
Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone's agenda. From television portraying reality shows such as "Extreme Makeover" and fictional dramas such as "Nip and Tuck", it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise,
(News Target, 2005) dedicated to helping women look their best so it is no wonder companies such as Nivea is re-evaluating their posture in the U.S. market, positioning themselves to take advantage of the growing interest in cosmetic remedies to turning back the clock.
Research conducted by the American Society for Aesthetic Plastic Surgery in 2003 revealed that 8.3 million voluntary cosmetic surgeries were performed, over 12 billion dollars. Almost 45% of the procedures performed, 3.7 million, were on women from the ages of 35-50, which we believe, is a huge market. 24% of the procedures were......

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Title: Marketing Plan - New Nivea Product
Approximate Word Count: 1441
Approximate Pages: 6 (250 words per double-spaced page)

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