Term Papers on Services Marketing from Term Papers Lab.
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Services Marketing
A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a café one day and have excellent service, and then return the next day and have a poor experience. So often marketers talk about the nature of a service as:
Inseparable - from the point where it is consumed, and from the provider of the service. For example, you cannot take a live theatre performance home to consume it ( a DVD of the same performance would be a product, not a service)
Intangible - and cannot have a real, physical presence as does a product. For example, motor insurance may have a certificate, but the financial service itself cannot be touched i.e. it is intangible.
Perishable - in that once it has......
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Title: Services Marketing
Approximate Word Count: 1468
Approximate Pages: 6 (250 words per double-spaced page)
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