Through the mass media, our patriarchal capitalist system has created the illusion that Women's Liberation has progressed when gender equality policies were introduced, such as "equal salaries" and the right to vote. It has convinced the common North American woman to believe that she is not socially restrained, that her accomplishments can be unlimited, that she is in total charge and control of her life. However, conventional norms veiled deeply and expressed indirectly in the mass media continue to dictate and subdue lives according to gender. Seemingly innocent short TV ads, still remarkably traditional in depicting gender roles, condone and reinforce gender oppression. This paper will focus on the underlying imagery of several advertisements, which help perpetuate gender oppression and reinforce the patriarchial system.
The first advertisement was extracted from the popular magazine Cosmopolitan, targeted to a predominantly young female adult audience. The ad illustrates a......

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Title: Gender Oppresion
Approximate Word Count: 1067
Approximate Pages: 5 (250 words per double-spaced page)

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