CW2 Media Audiences U0103755 Deadline 9th May
Can media texts be seen as "brands" that express identity? Discuss with reference to the following: FHM.

In this essay I will firstly introduce the magazine iam discussing, and talk about ideas of representations and gender in their issues, and also how it in effect they market themselves as a brand that articulates identity.
FHM magazine stands for "For Him Magazine"; its core target audience is males 25-35. The magazine is produced monthly at the cost of £3.40 per issue.
FHM is now on global release as it publishes 27 different editions around the world in every continent, each with its own unique content. The UK version sells approximately 600,000 copies per month making it one of the most popular magazines in the country. For their company Emap under an umbrella of 58 magazines it is the most popular. (Figures from Emap website)
Its content varies inside as it is essentially seen as a lifestyle magazine. Every month it has......

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Title: Media As Brands
Approximate Word Count: 1852
Approximate Pages: 8 (250 words per double-spaced page)

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