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Bertelsmann AG Financial Analysis Report
History
Bertelsmann AG was founded in July 1835 by Carl Bertelsmann as a print shop. Initially the company concentrated on Christian books and songs. In 1849 Carl Bertelsmann's son Heinrich took over the publishing business, which employed 14, and extended the inventory of the publishing house to novels. At the time of his death in 1887, the staff had grown to 60.
Next to head the company was Johannes Mohn, son-in-law of Heinrich. The company's growth slowed during this period and the focus was redirected to theological subjects. In 1910 he introduced paid vacation to the company. By 1921, when he turned control of the company over to his son Heinrich, the company had grown to 85 people.
Under the leadership of Heinrich Bertelsmann, the company experienced rapid growth and by 1939, the publishing house had grown to employ 400 people. New marketing channels were added as the readership became more mainstream in the late 1920's.......
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Title: Bertelsmann Ag Financial Analysis
Approximate Word Count: 2550
Approximate Pages: 11 (250 words per double-spaced page)
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Bertelsmann Ag Financial Analysis
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