Kmart's main weakness was that it had an aspiration to be all things to all people – its dabblings in drug stores, home improvement stores, bookstores, cafeterias and specialty stores in the 1980s and early 1990s seemed to spread the company very thin. This focus on diversification is just one example of how the retailer has often not made the wisest choices when faced with a tight spot.
By the 1980s, just before the rise of Wal-Mart, Kmart had become complacent. It believed it would be the king of discount retailing, now and forever. It didn't perform an accurate SWOT analysis, but to be fair, who could have seen the rise of Wal-Mart to the position of the world's number-one retailer? Still, as Wal-Mart built new stores in town after town, supported by cutthroat pricing and solid logistics, Kmart's complacency would cost them. Part of the problem was that as Wal-Mart was pouring money into information technology (IT), Kmart's IT budget continued to shrink – not just......

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Title: Kmart - What Went Wrong?
Approximate Word Count: 692
Approximate Pages: 3 (250 words per double-spaced page)

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1. Kmart - What Went Wrong?
   

   Kmart - What went wrong? Kmart's main weakness was that it had an aspiration
   to be all things to all people – its dabblings in ... ...

2. Martha Stewart Insider Trading
   

   ... Martha Stewart Living, her company that makes home goods for Kmart, expanded their ...
   her crime to the nation; I think that where Marta relay went wrong is when ... ...

3. Threats
   

   ... Some of these threats are competition with other retailers like Kmart and Target ...
   So if something ever went wrong with their systems Wal-Mart would be hurt badly ... ...

4. Kmart
   

   ... if you accept that the symptoms are part of a cycle perpetuated by too much of the
   wrong inventory then ... 14, Kmart's board of directors went behind closed ... ...

5. Kmart : Where Is It Going?
   

   ... if you accept that the symptoms are part of a cycle perpetuated by too much of the
   wrong inventory then ... 14, Kmart's board of directors went behind closed ... ...