Blossoming Profits through Superior Marketing:
A Case Analysis of Calyx & Corolla

This analysis focuses on the case study of Calyx & Corolla, a mail order flower company.
Calyx & Corolla is a relatively new company that utilizes a different distribution channel than
conventional companies for fresh flowers. Calyx & Corolla mails flowers direct from the
growers to the customers via Federal Express and eliminates the middleman (Appendix A). This
permits Calyx & Corolla to provide fresher, longer-lasting flowers to consumers. The
management of Calyx & Corolla is contemplating a change in their long-term business strategy
as they examine their ability to compete with more traditional outlets such as retail flower shops
and wire services like FTD. Ruth Owades, the founder of Calyx & Corolla, has hired Marketing
Consultants (MarCo) to assess the strengths and weaknesses of her business and make
recommendations on how her company can fully develop their mail order concept.......

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Title: Kfc
Approximate Word Count: 4244
Approximate Pages: 17 (250 words per double-spaced page)

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