Case 21 Analysis: Harley-Davidson

By: Joyce Morgan

This case study is about Harley-Davidson, Inc., which is the parent company for the group of companies namely Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles and Harley-Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.
Harley Davidson Inc. was founded in 1903 by William S. Harley and Davidson brothers- Walter, William and Arthur and since then the company has produced the most recognized motorcycles in the world and has been named to Fortune's list of "100 Best Companies to work for" and has also been ranked #3 in automotive quality......

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Title: Case 21 Harley Davidson
Approximate Word Count: 2377
Approximate Pages: 10 (250 words per double-spaced page)

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