SWOT ANALYSIS

SWOT stands for the internal strengths, weakness and the external opportunities and threats. A swot analysis summarises the key issues from the industry and the strategic capability of an organisation that are most likely to impact on strategy development.

Strengths

· Strong brand awareness. (Next has a strong heritage and roots in its brand perception relating to good design and quality)
· Truly integrated multi-channel clothing retailer. (Its Internet operations are seamless with the directory and the company also uses this channel to drive customers into stores.)
· The Next womenswear blouse collection is a combination of design, quality and comfort.
· Good value for money.
· Costs of production are falling as manufacturing is increasingly being relocated to cheaper locations around the world. This may lead to reduction in price of the product range.
· MFA expired January 05' – leading to major impact on value growth. (International......

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Title: Next Analysis
Approximate Word Count: 593
Approximate Pages: 3 (250 words per double-spaced page)

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