Only one year after the grand opening of EuroDisneyland, Robert Fitzpatrick left his position as
EuroDisney's chairperson, citing a desire to start his own consulting firm. In April 1993, Philippe
Bourguignon took over the helm of EuroDisney, thought by some to be a sinking ship. EuroDisney
publicly reported a net loss of FFr188 million for the fiscal year ending September 1992, though cumulative
losses through April 1993 approached half a billion dollars.1 The European park also fell one
million visitors short of its goal for the first year of operations, with the French comprising only 29% of
the park's total visitors between April and September 1992—a far cry from the predicted 50%.2
In addition to the financial woes weighing on Bourguignon, he was also expected to stem the flow
of bad publicity which EuroDisney had experienced from its inception. Phase Two development at
EuroDisneyland was slated to start in September 1993, but in light of their drained cash reserves......

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Title: Euro Disney
Approximate Word Count: 5800
Approximate Pages: 24 (250 words per double-spaced page)

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