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CONTENT PAGE
1. Question Paper 2
2. Introduction 3
3. PEST Analysis 4
(3.1) Political Legal Environment 4
(3.2) Economic Environment 4
(3.3) Social Environment 5
(3.4) Technological Environment 5
4. Industry Analysis 5
5. The Michael Porter Five Forces 6
(5.1) Threat Of New Entrants 7
(5.2) Rivalry of existing firms 7
(5.3) Threats of substitutes 7
(5.4) Bargaining power of buyer 8
(5.5) Bargaining power of suppliers 9
6. Conclusion 9
7. Bibliography 10
8. References 10
EXECUTIVE DIPLOMA IN BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT (BA423)
APRIL 2004
STRATEGIC MANAGEMENT
QUESTION
The study of the external environment is a crucial step in the mapping of business strategy for an organization.
Discuss how the assessment of external forces can be performed with business examples to support your analysis.
[Total 100 marks]
- END OF PAPER -
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Title: Pest - Assignment
Approximate Word Count: 3423
Approximate Pages: 14 (250 words per double-spaced page)
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