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This paper will assess the corporate culture of Walt Disney, addressing the background of the organization, training and teaching, stories, legends and myths associated with the company, philosophy, values, mission statement and the organizational goals of the company.
The Disney Brothers Studios was founded by Walt and Roy Disney in October of 1923. As the brothers increased their reach in the entertainment market, this small studio evolved into the corporate giant known today as the Walt Disney Company which has interests in entertainment and media enterprises including Walt Disney Parks and Resorts, The Walt Disney Studios, ABC, Inc., ESPN, Disney Channel, Disney Stores, television and radio stations and Internet websites.
"Fifty years ago, Walt Disney passed down three key precepts that still hold true today: tell a great story, tell it with great characters and push the technological barriers" (Hightower, 1993 p. 54). This statement by the Disney founder still drives the......
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Title: Assessing Corporate Culture
Approximate Word Count: 2093
Approximate Pages: 9 (250 words per double-spaced page)
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