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Legal and Political Environments
The legal and political environments of global markets differ by country and often by region within a country. Global marketers must be aware of each environmental risk in global markets and develop contingency plans to overcome them.
Legal Environment
Clearly, the global legal environment is very dynamic and complex. It is the result of three forces: international law, U.S. domestic law, and legal requirements of host nations. According to Czinkota and Ronkainen, (2004), when a marketer conducts international marketing transactions with a country, it is very imperative that managers know and remain abreast of the policies and regulations of that country. Whether a firm is located abroad or domestically, it will be subject to government policies and the legal system. However, even though many of these laws and regulations do not pertain to international marketing transactions, they can have a major impact on a firm's opportunities......
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Title: Legal And Political Environments
Approximate Word Count: 465
Approximate Pages: 2 (250 words per double-spaced page)
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