Nona's Sweets

Executive Summary
This brand communication campaign has as its primary objective to establish Nona's Sweets as a high end bakery in the University area of Charlotte, North Carolina and to maintain brand awareness of Nona's Sweets goods among the families, businesses, and churches in the area that crave high quality baked goods.
From its beginning in a home in Charlotte, North Carolina four years ago, Nona's Sweets has expanded. Today they are to a company with a store on North Tryon Street. From its very start, Nona's Sweets baked goods have been produced to be the utmost its class offered. At this moment in time Nona's Sweets is in its growth stage and is continually seeking to uphold a strong relation with its consumers.
The Olympus Advertising Agency has developed a comprehensive plan to position Nona's Sweets' baked goods as the most outstanding in the baking industry.
I. Situational Analysis
A. Bakery Industry
In recent quarters consumers based their......

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Title: Nona's Sweet Advertising
Approximate Word Count: 4303
Approximate Pages: 18 (250 words per double-spaced page)

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1. Nona's Sweet Advertising
   

   Nona's Sweet advertising. ... Media Budget For 2005-2006 Nona's Sweet has a budget of
   $13,460 which consists of three parts: advertising, promotions and PR. ... ...