In The Hidden Persuaders, Rob Walker described what Word of Mouth (WOM) is, some background of a Word of Mouth company, joined companies and agents¡¦ beneficence after participation, and the related ethical problem.
In his article, Walker stayed that Word of Mouth is a untraditional advertising strategy in which companies, instead of selling advertisement on the public medias, have all different background¡¦s people to sign up as agents. WOM got rid of the conventional marketing strategy, selling products to main street Americans; instead, they have main street Americans to sell their products.
The WOM company, BzzAgent, mentioned in Walker¡¦s article is a three-year old company located at Boston. Its owner, Dave Balter, was working in loyalty marketing, which rewards long-term credit card users for not switching company, He has his WOM company built after reading an article about WOM.
Al Fresco was one of the company joined WOM. They have around 2000 WOM agents signed up,......

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Title: Summary: The Hidden Persuaders
Approximate Word Count: 380
Approximate Pages: 2 (250 words per double-spaced page)

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1. Summary: The Hidden Persuaders
   

   summary: The Hidden Persuaders. In The Hidden Persuaders, Rob Walker described
   what Word of Mouth (WOM) is, some background of a ... ...