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Unit 5
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Learning Objectives
Unit 5 is divided into two lessons:
Lesson 5A: Personal and Online Selling
Lesson 5B: The Marketing Plan
Unit 5 wraps up the promotional techniques with personal and online selling, then calls
on you to pull it all together for your project with a final Marketing Plan in place of a
final exam. This will complete the "learning by doing" part of the course and give you a
taste of what marketers do that affects our lives.
Overview of Written Assignment
Lesson 5A is really a carryover of two more promotional elements from Lesson 4B:
personal selling and online selling, which could be considered as part of direct marketing,
but which gets its own consideration in Chapter 21 of the text. Personal selling and sales
management could be a course of their own, and we will keep that brief without a written
assignment. Online selling, however, is a hot topic, even......
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Title: Marketing
Approximate Word Count: 1990
Approximate Pages: 8 (250 words per double-spaced page)
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