Virgin Atlantic

Market
The airline industry was affected more than most by the tragic events of September 11th 2001. There was an immediate and significant reduction in passenger demand, particularly across the North Atlantic, and a number of airlines became bankrupt. 9/11 was quickly followed by further challenges of SARS and the effects of the Gulf War. The industry is slowly rebuilding passenger confidence and recent traffic figures show signs of a recovery from 9/11. However, it is clear that in order to survive and compete in this challenging environment, it is vital for airline companies to adapt and evolve, focusing on capturing the market with an ever-improving range of services. Airlines with strong brand leadership, like Virgin Atlantic, should be most likely to emerge from the challenge strengthened.
Achievements
The brand's achievements have been recognised by a number of prestigious award schemes. In recent years the airline has won a huge number of well respected......

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Title: Virgin Atlantic
Approximate Word Count: 1925
Approximate Pages: 8 (250 words per double-spaced page)

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