Executive Summary

Monsanto¡¦s downfall could be attributed to several reasons. The passion of Alan Shapiro¡¦s vision blinded the Company into making rash decisions and the large amounts of money spent pursuing the objective prevented any U-turns later. The company¡¦s unshaken beliefs that it was correct had made it arrogant and not listen to the outrage all around. Monsanto underestimated consumer resistance.

There was no obvious benefit in the products introduced. It may have been a different story if the products were introduced in developing counties where transport is poor or people starving from crop failures.

Monsanto also ignored cultural differences. Canada and US were indifferent to genetically modified products but there was anger in Europe and the UK. Recent blunders by government handling the BSE and ¡§Mad Cow¡¨ outbreaks dampened people¡¦s confidence in genetically modified products.

Selling the idea of genetically modified crops is not easy.......

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Title: Genetically Modified Foods
Approximate Word Count: 1785
Approximate Pages: 8 (250 words per double-spaced page)

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