NOVEMBER - DECEMBER 2004 ISSUES UPDATE 45 I S S U E S
UPDATE
2 0 0 4
by Rick McCarty
Executive Director, Issues Management — NCBA
Summary
The checkoff-funded beef safety tracking survey conducted
in November 2004 found that fresh beef steaks/roasts remained
the protein with the highest consumer confidence in safety. The
survey asks consumers to give grades to foods for being safe to
eat and 76 percent of survey respondents gave steak/roast an A
or B for safety.
Background
The beef safety tracking surveys are quarterly telephone
surveys of a national, random sample of U.S. adults.
Vegetarians do not answer the survey. The margin of error for
survey data is plus/minus 3.2 percent.
General food safety
The percentage of Americans giving U.S. food in general an
A or B for safety has remained relatively stable with some small
fluctuations in the past year. However, this survey found the
percentage of A/B grades (70%) significantly lower than in
November 2003 (74%)......

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Title: Beef Customer Satisfaction
Approximate Word Count: 740
Approximate Pages: 3 (250 words per double-spaced page)

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